Unbounce is laying off 20 percent of its staff as part of a ‘bigger company restructuring’

Unbounce’s CEO said the cuts are necessary to support the company’s goal and strategy.

Landing page builder Unbounce has laid off 47 people from its workforce, including the team at LeadsRX, which Unbounce acquired in January.

“For a tight-knit team like ours, this news is particularly difficult – the people who leave us today are not only our teammates but our friends.”
– Felicia Bocchio, CEO of Unbounce

Vancouver-based Unbounce is one of the latest Canadian tech companies to make cuts in staff as they prepare for the economic downturn.

Felicia Bochicchio, Unbounce’s CEO, announced the employee cutback at LinkedIn, stating that the company should make adjustments to its business and “invest with greater discipline and focus” due to the current turbulent market conditions.

Unbounce confirmed to BetaKit that the cuts amount to 20 percent of its workforce, which, according to Unbounce’s LinkedIn page, was at 234 before the layoffs. However, the company has not disclosed how many people have been laid off from LeadsRx vs Unbounce.

“For a tight-knit team like ours, this news is especially difficult – the people leaving us today are not just our teammates but our friends,” Bochicchio wrote in a LinkedIn post. “Although this decision was difficult to make, it was necessary to support Unbounce’s goal and strategy.”

Some of the teams affected by the Unbounce layoffs include marketing, customer support, product development, and revenue operations, according to a spreadsheet that appears to contain a list of laid off Unbounce employees.

An Unbounce spokesperson told BetaKit that the layoffs were part of a “larger company restructuring,” and that the company will support departing employees with custom termination packages, two-month extended benefits, and access to the employee’s family assistance program.

Speaking with BetaKit last year, CEO Bochicchio said 2022 will be a pivotal year for Unbounce, with a focus on building AI-powered solutions that will be affordable for small and medium-sized businesses.

With a landing page and conversion optimization program aimed at helping marketers create and test landing pages without a web developer, Unbounce boasts more than 100,000 customers in over 100 countries.

Related: Unbounce acquires US-based marketing tech company LeadsRx

The goal of LeadsRx was to open up new opportunities for Unbounce to “reach conversion value across a broader spectrum of the marketing funnel”. Founded in 2015 in Portland, Oregon, LeadsRx helps marketers increase customer acquisition efficiency, with the goal of achieving better return on investment and identifying wasted advertising spend.

Unbounce raised its first major funding round in 2020; The $52 million deal allowed Crest Rock Partners, a Denver-based private equity firm, to acquire a controlling stake in Unbounce.

Layoffs continue to sweep the Canadian tech sector, with Unbounce the latest company stating that it has had to lay off some of its employees.

Shopify announced last week that it was cutting about 10 percent of its global staff, about 1,000. Lending firm Clearco also recently announced that it is laying off 125 people, nearly a quarter of its team. Other Canadian companies that have imposed layoffs in recent weeks include Coinsquare, Clutch, Wealthsimple and BBTV, among others.

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