These 6 beauty and wellness startups have become hot targets for investors

according to Research and Market ReportIndia’s beauty and wellness market has been evaluated 901.07 billion rupees In 2018, it is expected to reach 2,463.49 billion rupees By 2024, it is expanding at a compound annual growth rate (CAGR) of about 18.40 percent During the period 2019-2024.

Per capita spending on beauty and personal care products was there 450 rupees annually in 2017, which is expected to increase during 2019-2024, according to Indian Beauty and Hygiene Association (IBHA).

Rising middle-class income and awareness of holistic well-being among the people in India has increased the demand for beauty products and health services.

your story He curated a list of recently funded beauty and personal care startups that are taking the Indian beauty and wellness market to the next level with their products.


Founded in mid-2019 by Ankit MahajanThe Singapore based Believes It is a consumer products startup that sells skin care, fragrance, makeup and hair care products.

It is a house of brands that include Lavz, Z.M., And Dr. Razis.

The startup claims to have received incredible love from customers in Bangladesh And India With a growing base in the GCC countries. It is sold in more than eight countries and is manufactured all over the world including countries such as South Korea, Italy, Spain, France, Germany, And United Arab Emirates.

In April 2022, it raised $55 million in Series C funding from Venturi Partners And IIFL AMC with a post fromjungle projectsAndaccelerationAndAlteria CapitalAnd Genesis Alternative Projects.

This fundraising will help the beauty startup spur boosting its market share in the Bangladesh And India (via strategic acquisitions) with deepening access in Gulf Cooperation Council (GCC) And Southeast Asia (through both organic and inorganic growth) paving the way for it to become a major conglomerate of global consumer packaged goods (CPGs).

Over the past two years, it has cumulatively increased 80 million dollars. Fundraising in Series A and B was led by accelerationAndjungle projectsPosted byWamda Capitala Middle East based fund.

respectable job

It was launched in 2013 by Shankar PrasadAnd based in Mumbai vegan skin care brand Plum goodnessOffers cruelty-free and toxin-free beauty products across skin care, hair, personal care and makeup.

According to the startup, its user base is close to two million users across both online and offline channels and gets the highest traction from Delhi, Mumbai and Chennai among metros.

In March 2022, it raised $35 million in a Series C round led by A91 partners Together with existing investors Unilever Ventures And Ferring Capital He also participated in the tour.

The startup will use the funds raised to accelerate product development and marketing activities.

According to the startup, the latest financing has valued the company at 250 million dollars (About Rs 1900 crore).

raised plum 50 million dollars So far since inception.

In fiscal year 21, pure play got (Bloom’s father) 92 crores In total revenue, an increase of 53 crore rupees Acquired at the same time last year, according to documents filed with the Registrar of Companies (RoC). The company also made a profit (before tax) of 1.72 crores in fiscal year 2020.


Founded in 2015 by a former Google employee Swagat Sarangiand former CEO of Unilever Siddhartha NanjiaAhmedabad, based in Bengaluru SmittenIt is a platform for discovery and experimentation.

Offers free trials and curated shopping across 15+ lifestyle categories such as beauty, skincare, men’s, food & beverage, health, wellness and more only on the Smytten app.

The startup says it hosts 900 D2C (direct-to-consumer) brand partners on its platform across diverse categories and enables millions of product samples every month for them.

mammaryhAnd respectable jobAnd mcaffeineetc., many of the leading D2C brands are already leveraging the Smytten platform to reach relevant users at scale and deliver a first-hand product experience through sampling.

Currently, the startup is in more than 15 categories, and is looking to add five more categories and category experts.

The startup claims to serve more 10 million dollars consumers, and aims to add more than 10 million more in the future. Currently 70 percent of its users are women.

Recently, the brand raised Rs 100 crore in Pre-Series B funding led by Fireside Ventures and Roots Ventures. The tour also saw participation from Sharp VenturesAnd wow partnersAnd Survam PartnersAnd Satva Group Family Office.

As of now, the startup has grown up 20 million dollars financing. Rajan Anandanformer MD Google India And Southeast Asiaand many other industry veterans are also some notable angel investors.

Renee Cosmetics

Started in 2019 by Ashka Goradia Goble along with Purdu (later acquired by major FMCG) co-founder duo Ashutosh Falani And Priyank ShahAnd Ahmedabad Renee Cosmetics It is a cruelty-free cosmetics brand that offers a wide range of eye makeup, lip colors, skin serums, and liners.

The startup claims to have a portfolio of over 30 products Across categories like lips, nails, eyes, face and more 50 million person reached so far. I’m sold out 2 million since last year.

According to the brand, it gets the most traction from BengaluruAnd Mumbai And Hyderabad To buy online and offline, it is gaining momentum GuwahatiAnd Ludhiana And Mumbai.

In February 2022, the beauty startup raised $10 million in a Series 1 round led by Mensa brandsTogether with the active participation of existing investors, including balance investmentsAnd9 unicorn.

As of now, a total of 11 million dollars Including the current round.

Last year in October, it was locked $1.5 million In the Pre-Series A Tour led by equilibrium projects And 9 unicornshared by Titan Capital.

The startup plans to use the funds mainly to boost the brand’s presence and expand its offline presence. A portion of the fund will also be used to expand catalog and marketing budgets.

Nowadays, it claims to be the ARR watch from 60 crore rupees All ready to arrive 150 crores by the end of this fiscal year.

Earth Rhythm

Launched in 2019 by Harini Sivakumar And her dadAnd Based on Gurugram Earth Rhythm (formerly Soapworks India) offers professional products in hair care, skin care and makeup lines. The products are safe, non-toxic, sustainable and biodegradable.

The startup claims that its products combine natural raw materials and scientifically backed formulas with a zero-waste philosophy, and crafting each product takes anywhere from months to years to perfect.

In April 2022, it raised $8 million fromNika In the first round of the first round, with the participation of an existing investorAnycott Capital.

In July last year, the D2C personal care brand of clean beauty also raised $1.2 million seed funding from Angel Anikot’s cheststock arm Anycott Capital.


Launched in 2017 by two of the former The Google employees Juna Kakulabati And Rama RajanaAnd a dermatologist Charu SharmaAnd Based in Bengaluru keorskinDermatologists present with artificial intelligence on your smartphones.

Offers customized systems designed by experts through its technology platform. It claims to have served users in remote areas of all states in India.

The app, which is available on the Google Play Store, enables users to take photos and get instant AI analysis of acne, dark spots, pigmentation, wrinkles, etc. for free.

Its technology is built using a database of millions of images that detect skin conditions with a high level of accuracy across different skin types.

Once the analysis is complete, it is a personalized treat that can be purchased through in-app transactions. The plan includes a free diet and lifestyle advice.

For users with good skin, the app suggests a dermatologist-designed plan for maintaining healthy skin and hair.

In March 2022, the beauty and personal care brand raised $5 million in a Series 1 round led by JSW ProjectsPosted by Sharp VenturesAnd SenseAI projectsand other existing investors.

The startup plans to spread this money to grow its overall customer base, expand into adjacent categories and make more investments in technology.

(The version has been updated to reflect that Smytten serves over 15 classes.)

Edited by Affirunisa Kankudti

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