Lightning Markups Up To $150,000 As Merchants

We told you this will happen. Now, with the 2022 Ford F-150 Lightning EV trucks on sale, it’s time to order the 2023 model before it sells out, too. So how do some merchants help buyers do this? By attaching huge profit margins on MSRP. Some of them have so far reached the $150,000 level. Where will you stop?

We don’t know the answer to that. What we do know is that Ford fined dealers up to $25,000 for Ford’s ordinance, which is that it wants all dealers to sell lightning for an MSRP. But with the price tags showing prices of $150,000 and possibly more, the profit is more than enough to cover the fine, and he still sheds $20k to $40k.

Leave a Comment