Looking forward: Hyundai is slowly climbing its electric car market share in the US and Europe, and it has big ambitions to capture seven percent of the global electric car market by 2030. While a full reveal is due next month, the South Korean automaker is already teasing everyone with a first look. On the long-awaited Ioniq 6 all-electric sedan.
Not long ago, Hyundai was in talks with Apple to build an electric car. The South Korean automaker appeared interested in lending its know-how to the Cupertino giant, which has long been rumored to be working on a self-driving car. However, those discussions soon collapsed as Apple executives were concerned about the information leak. Similarly, Hyundai executives remained divided over whether or not they saw Apple as a perfect fit for a potential partnership.
Earlier this year, Hyundai halted research and development in combustion engines, adding to a growing list of companies committed to switching entirely to electrification in the coming years. During the CEO Investor Day 2022 Forum, Hyundai Motor Group presented its bold roadmap for electrification to 2030 that includes at least 17 new battery electric vehicles.
Hyundai today gave the first look at its upcoming all-electric sedan, the Ioniq 6, and it bears a striking resemblance to the Prophecy EV concept that was shown in 2020 and, as Top Gear noted, appears to be inspired by the streamlined classic. Designs from the 1920s and 1930s, such as the Stout Scarab or the Tatra 87.
Details are scarce now, as Hyundai wants the full reveal on July 14. However, the company has had an extremely low drag coefficient of just 0.21, which is among the lowest you can get with most cars on the market today. This is thanks to the aerodynamic design with a lowered nose and an active air hood, among other things.
The Ioniq 6 shares the same E-GMP platform as the Ioniq 5 crossover, which is rated for up to 315 miles on a single charge, and since the Ioniq 5 is a smaller, lower-drag vehicle, it will not only be cheaper but may also offer greater range.
The cocoon-shaped interior features sustainable materials, and two touch screen displays give it a futuristic look. However, Hyundai chief design officer Sangyup Lee told Ars Technica that the company has opted for physical buttons for things like audio and climate controls.
“The touch screen is great when this car is in the car [in] Static, but when you move, touch screens can be dangerous. So we always think about the right balance, user experience, buttons, and the combination of voice activation together. It is clear that in the future voice activation will play the main role versus the touch screen, but this is still in a transitional stage. For us, anything to do with safety, we use hardware. Anything not related to safety will use a touch interface. “
Production of the Ioniq 6 is expected to start next month in South Korea. Meanwhile, Hyundai is also spending $10 billion to accelerate the development of electric and autonomous vehicles in the United States, $5.5 billion of which will go toward building a battery manufacturing facility in Georgia.