Monday 02 May 2022
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Shirley Moore started her business in 2017 and was just starting to grow when she faced a lot of turmoil but there is also opportunity.
Her company, Be Moore Interpreting, provides educational and translation services. It was one of those early stage companies that started to stand up when the world turned upside down in 2020.
“The bulk of our clients are educational institutions, so everything from school departments to adult education centers and universities and we also have medical offices and lawyers, so we’re kind of everywhere,” Moore says.
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Moore says she has limited resources to start her business — no venture capital funding for her company.
“I booted the business with $25 a month,” Moore said of starting her own business.
But she soon discovered that she needed more help to make the company a success.
Learning and expanding
Moore credits CCRI’s Goldman Sachs 10,000 Small Businesses program as key to its growth.
“I would say you get an MBA in your business in 15 weeks — I think that’s the best way to put it,” Moore said. “Masters are usually two to three year programs – you have 15 weeks to master it. It is an exceptional experience, probably every entrepreneur should go through and definitely, people from minority groups should definitely pass.”
“There are entrepreneurial challenges that we don’t know are coming, and the program prepares you for those things — things from creating an emergency response plan to thinking about your exit strategy,” Moore said of the program.
growth and equity
Since graduating from the program last August, Moore says the effects have been enormous. She has a broader network, a group of program classmates who represent tremendous resources, and a mentor through the SCORE program.
“Our sales have grown by about 30 percent, changes have been made to the business structure, and we have documented operations,” Moore said. “Everything lives in my head but now we have documented processes and evidence, and if anything happens to me, the work is able to keep flowing.”
I’ve added employees too. Perhaps most importantly, it changed the compensation structure of interpreters.
“We’ve also created a true niche for ourselves by focusing on fairness. We have international interpreters and translators working with us and we’ve committed to paying them at rates in the US that we pay for skill for their location, [essentially] “Helping people who used to live in poverty,” Moore said.
Moore said there are no limits to her company’s growth.
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