Grammy Award winning director Alan Ferguson has created new ads to tackle credit and personal finance

Fresh on the heels of winning a Grammy for directing John Baptistefreedom Alan Ferguson He shares his personal finance story in a series of new ads created for Self Financial.

As part of Ferguson’s partnership with Self Financial, the credit building platform that increases economic inclusion and financial resilience, the award-winning manager can share his passion for financial management.

Ferguson spent his life avoiding debt and credit, often working with the money even after building a successful career as a music video director. However, learn that credit and debt are the building blocks of personal finance, often dictating where people live, the cost of a loan, and even where people work.

“The current situation for many people is that a lack of financial knowledge, education and support leads to a famine of opportunity,” Ferguson told BLACK ENTERPRISE.

“It’s important stuff, but credit can make people’s eyes shine. That’s why when we went to do this self-campaign, we knew we had to make this thing interesting. Make it feel like something you can’t wait to do. That’s why we added so much joy to it. “.

Ferguson has chosen to partner with Self Financial to create ads that explore people’s financial dreams in real life, and capture them to elevate those dreams by leveraging Self’s credit building tools.

Ferguson chooses only projects that speak to him. His work on these ads is part of his and Self’s mission to spread the word about credit-building tools to remind people, especially communities of color, that they are not alone when navigating finances and creating financial resilience.

Ferguson admitted: “In my life before, I’ve always followed some of my father’s old principles of, ‘Hey, if you don’t have it, don’t spend it.'”

“Maybe it was only eight years ago that understanding it became more important to me. I like, well, I have to understand this game. I have to master it so I can make really informed decisions.”

Financial literacy should be part of our primary education system. “Especially in middle school and high school,” Ferguson added.

“There should be all kinds of courses that are part of your curriculum. Like a semester learning about credit. A semester about investments. A semester on the power of compound interest. So when you get out of school, you have a basic understanding of it and an understanding of it.”

“This is the most important thing. People feel they have no control. This system that we are in – credit is an essential tool or an essential aspect of the way the system works. So if that is the case, then we have to learn the game and what the rules are for that particular game.”

Self Financial praised Ferguson’s ads as a way to connect with consumers who could benefit from their mission and services.

“At Self, we provide millions of people with the tools they need to build credit for their future. It’s great to work with Alan, a director who aligns with our mission and takes only projects that resonate personally, to capture and photograph the fulfillment of the dreams of our clients and many Americans,” Britt Bellicksaid Self Financial’s chief marketing officer.

“Through these ads, we are trying to show what is possible when people are empowered to build credit and savings,” said Brett Bellick, Head of Marketing at Self Financial.

“We hope viewers see themselves reflected in these vignettes and are reminded that they are not alone when navigating finances and creating financial resilience.”

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