8 Productivity and Collaboration Startups Likely to Survive After the Pandemic

  • The transition to remote work, driven by the pandemic, has given a boost to productivity and collaboration tools.
  • Now companies are reevaluating the tools they need, which could change the market.
  • Here are 8 startups that are likely to survive and become essential tools in the workplace.

It’s no secret that productivity and collaboration tools have seen a massive boost from the pandemic. Microsoft’s workplace productivity suite, along with Cisco and Google Workspace, continued to dominate all businesses while the use of so-called “best tools” such as Zoom, Slack and Box rose.

However, some of the most interesting moves have come from a rising class of productivity and collaboration startups in the private sector, which have received new funding and very high valuations as they race for market share in a new world where remote work is possible. Be the norm. Some, like Asana and Monday.com, have even gone public.

But now that the dust of the initial rush to remote work has faded, the market appears to be preparing for a jolt that could make some startups profitable and others in the event of a pandemic. Companies have had time to acclimatize to remote work and have felt the tools that served them best. As the downturn in the market forces companies to cut back on spending in particular, many are evaluating productivity tools that turn out to be necessary against those with good things they can do without.

Many companies were willing to spend big on such tools early in the pandemic because they were unwilling to shift work remotely, says Judy Shapiro, CEO and founder of software startup Productiv, which helps companies analyze the software and services their employees use. But, he said, these are “the beginnings of rationalizing all of that, asking, ‘Should we have all these tools?'” And do we want to have multiple tools that serve similar use cases? “

Sandeep Bhadra, partner at Vertex Ventures, believes that in the end, “companies that build products that users love most are going to win.”

To see which productivity and collaboration startups are poised to succeed and become essential tools after that initial rush, Insider spoke to analysts, venture capital heads, and clients of various tools. We also looked at data from Productiv and Okta, both of whom have the ability to see what apps their customers are using on a daily basis. Both Okta and Productiv have diverse client bases, spanning from large enterprise companies to smaller start-ups and smaller businesses, in a variety of industries.

As expected, many of the most used applications were built, including Slack – which is owned by Salesforce – Zoom, Microsoft, Google and Atlassian. But many startups have also shown continued use. In Okta’s annual Business Report that focuses on trends across its customer base, it named five collaborative startups to its list of fastest growing apps by number of customers. These tools were Notion, Figma, Miro, Airtable, and Monday.com.

The list we publish focuses specifically on the private companies emerging as the next generation of “best in class” productivity apps. It includes visual collaboration tools, zero-code or low-code startups that automate tasks, calendar apps, and next-generation document tools.

Here are 8 startups that are likely to survive the pandemic boom and become essential tools in the workplace:

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